No matter how well you plan to go in your mind, reality often has a different story for you to inhabit. Granted there are those that plan so well that that type of variation is negligible but that isn't really what I live by - or rather, the way I live gets a whole different response. So when the show went up at the Gladstone during TIFF 2014 I had thought, based on the way Toronto spreads it's parties over the city - perfect time to raise some shopping consciousness in the artistic west end. Well, the city had a different plan. The designer Isabella Scott and I trucked into town and instead of staying at the hotel we took the consciousness of WILBy to the streets.