WILBy is a brand. It's a business that is selling thoughtfulness in the form of products. So it's a little complicated because as a business we need to sell things to exist and as a push toward thoughtfulness we  acknowledge and promote that none of us should get things if we don't need them.

But we also all know we need stuff so if you are going to get something get the thing that tells the story that you want to tell in the world. And even that is complicated because there are so many factors that matter and because even which ones that matter changes. So don't think about forever. Just practice today. Buy things that matter to you that you need that you like that give you more joy and the world. 

But yeah, this is a business, we make stuff that we want you to buy. So check out the SHOP