The ultimate luxury in this life is our thoughtfulness and our ability to apply it to our decisions in this world.
WhatILiveBy, is an invitation, an affirmation, a meditate, a celebration.
You can also see it as a brand that creates (almost) no waste in order to participate in the marketplace of brand identity. Producing nothing other than the logo itself, (stickers, iron-on labels, leather tags made from leather waste) this product-less brand acknowledges consumption as an expression of identity and self, and the knowing that it will shift as we do. It's a community of those that are ready to own their choices as they own their things, and share the meaning of those choices with others.
To participate in the WhatILiveBy brand is simple;
Step 1: Get a WhatILiveBy logo or make your own
Step 2: choose something you own, (or buy something new) that represents your ethic. Iron/Sew/Tag/Screenprint the WhatILiveBy label on it. or put the sticker on something you carry with you.
Step 3: define your WhatILiveBy mission statement - knowing your expression of it might change, but your value in this life never will.
Step 4: Take your WhatILiveBy photo and share via social. #whatiliveby @whatiliveby fb/whatiliveby
Step 4: wear, carry, and share your personal WhatILiveBy mission and story with others in real life.
Step 5: throw a WhatILiveBy event and share it online.
Questions? Collaborative suggestions or ideas? Feedback?
email Elana firstname.lastname@example.org