WILBy (What I Live By)
WILBy is in the business of selling thoughtfulness. Like a school- but without the tuition, lectures or assignments. Of course you have to do all the work. You need to accept that thoughtfulness is the ultimate luxury item. The privilege to think and apply our thoughtfulness in our life. That isn't a dollar amount, it's a way of life.
It's not all abstract. There are objects that you can purchase and each reflects a different type of thoughtfulness applied. Notice the way you move through. what matters most. what is of value to you.
Buy something to remind you of the experience of shopping, of connecting with your deeper meaning - whatever that might be. Or just order or make the WILBy logo, put it on what you already have and share the idea of your meaning and value(s) with those around you.
It doesn't matter what you live by - other than the knowing that you matter. And that our ability to settle into our own value in this life matters, we matters, and our choices are meaningful and effect the world around us.
THE BACK STORY
After the first pop-up ethical sweatshop we wanted to produce a line of products in an ethical way and transparent.
We spent months trying to locate a local manufacturer as well as a supplier of locally or at least transparently manufactured cotton. We were looking for material manufactures willing to show the movement of the material from the seed until the point of sale. The lack of transparency surrounding the production of cotton was overwhelming. Even producers that claimed to be organic, sustainable, and locally focused would not disclose the path their cotton took before being made into material. Without becoming a full time investigative journalist, the details for basic practices of those in the manufacturing business seemed to be beyond reach.
Manufactures were often unable to accommodate new designers and when they were, the cost of local production was on average 15x higher than production overseas.
It was then we realized the initial vision would have to evolve. Consumers would have to help demand the change. We wanted to share the challenge of doing things right and help bring awareness to brands breaking their backs to make an impact. .
So it's time to find out more. Because we are educated. And we can. And our caring can make a difference. We think...